Blog #6: The New Pinterest Shazam

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In this digital age, the way to stay “on top” is with tips and tricks better than your competitors. So, Pinterest has pulled out all the stops with their new features that they recently released. With a ‘Shazam for products’ concept, Pinterest users can take a picture of something (clothes, a kitchen table, a pair of sunglasses..) and these real world products can then be matched to similar images that can be found on Pinterest. This ‘Lens,’ with the use of a phone camera further prepares Pinterest for when its inevitable IPO comes around. In this way, Pinterest can be its own search platform on its own, rather than strictly relying on Google.

In combination with this new feature, Pinterest also debuted their ‘Shop the Look’ concept where Pinners can tap a blue circle when they find, say, an outfit that they like and then immediately, images of Buyable Pins will pop up. You can literally shop the image itself. With brands on board with the Buyable Pins option such as Nordstrom, Wayfair, Macy’s, etc. it should be a pretty successful concept.

So, the next time you’re scouring Pinterest for the best wedding decorations ideas or cutest “lazy Sunday” outfit, know that possibly, the option of buying these products may just be a click away. And when you find that perfect set of decorative bed pillows the next time you go to Crate & Barrel, feel free to use the ‘Lens’ option to find a whole board of similar decorative items. Pin away!

10 Comment

  1. Katherine Mohr says: Reply

    This is so cool! I don’t ever really use Pinterest, but this idea is fascinating and definitely very smart. Not only are there over 750 million pinboards on Pinterest currently, but now there will be even more traffic because the consumers can actually buy what they see with the click of a button!

  2. I am so excited that this Pinterest is starting to do this. If I’m looking for a dinner recipe, craft idea, or interview outfit inspiration, I go directly to Pinterest. This will make the online search time significantly easier without having to dig even deeper through the internet to find exactly what I’m looking for.

  3. This is a great idea to enhance a Pinterest user’s experience! I think people will definitely utilize this tool. Go Pinterest.

  4. I will have to admit, I don’t use my Pinterest as much as I used to. Yet, with this new feature, I do see myself on Pinterest more. There have been so many times that I find a picture of a pair of shoes on twitter and I cant seem to figure out where to buy them. I know there are many other girls out there that can also relate to this issue.

  5. Skyler Holmes says: Reply

    Great post! I dont use Pinterest but this new technology sounds fascinating and might draw in a new target demographic that has never been interested before.

  6. Elizabeth Munday says: Reply

    So that’s what the blue circle does! I haven’t used the new camera search feature yet, but it sounds really neat. Some of Pinterest’s updates have been fantastic, but a few have just made me angry. It’ll be interesting to see if this actually takes off or if it becomes more trouble than it’s worth.

  7. Summer Giles says: Reply

    Whaaat?! This is super super cool. I have always wished that social media platforms had this feature. Instagram recently did a smaller, similar version of this with their “shop now” feature, but Pinterest has truly out done themselves! Pinterest was genius for adding such features because the (majority of) users of Pinterest go there for inspiration for their OWN outfits, homes, decor, ect..
    So glad I read this post! I’m also surprised my mother hasn’t already informed me of this lol.

  8. Very innovative feature for Pinterest, sort of doing a reverse Google image search while also showing related products. I think this will further involve their current user base and even attract more tech savvy users that had been waiting for something like this to come to the domestic goods market. I wonder however, if their impending IPO will change anything core to the brand or how future revenue streams (advertisements) will impact the user experience.

  9. Aubrey says: Reply

    I was interested in this post due to an app with capabilities similar to Pinterest’s new launch.

    If you get the chance, check out the app “The Hunt.” This is a app used for online retail shoppers to post images of clothing items they want but they are not able to find. Whether it is someone’s instagram post and you want the swimsuit she has on or if its the black/blue/gold/white infamous dress, users will reply to the image with ‘where to’ find it. With Pinterest’s new launch similar to “The Hunt’s,” this will open doors for many different types of consumer brand industries.

    Looking forward to it!

  10. Sydney James says: Reply

    This is such a great move on Pinterest’s part because I know that there have been many times where I have seen something when I’m out and about and immediately wonder where I could buy it for myself. I think it’s cool that not only are they giving you access to posts that are similar to what you want, they are taking it a step further and even including the option to follow a link to buy it! Great, easy, and informative read!

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