In this digital age, the way to stay “on top” is with tips and tricks better than your competitors. So, Pinterest has pulled out all the stops with their new features that they recently released. With a ‘Shazam for products’ concept, Pinterest users can take a picture of something (clothes, a kitchen table, a pair of sunglasses..) and these real world products can then be matched to similar images that can be found on Pinterest. This ‘Lens,’ with the use of a phone camera further prepares Pinterest for when its inevitable IPO comes around. In this way, Pinterest can be its own search platform on its own, rather than strictly relying on Google.
In combination with this new feature, Pinterest also debuted their ‘Shop the Look’ concept where Pinners can tap a blue circle when they find, say, an outfit that they like and then immediately, images of Buyable Pins will pop up. You can literally shop the image itself. With brands on board with the Buyable Pins option such as Nordstrom, Wayfair, Macy’s, etc. it should be a pretty successful concept.
So, the next time you’re scouring Pinterest for the best wedding decorations ideas or cutest “lazy Sunday” outfit, know that possibly, the option of buying these products may just be a click away. And when you find that perfect set of decorative bed pillows the next time you go to Crate & Barrel, feel free to use the ‘Lens’ option to find a whole board of similar decorative items. Pin away!